Strategic Web Usability

About User Effect

User Effect is a consulting firm specializing in strategic usability for business websites. Put simply, we help you convert website visitors into buyers. We achieve results through a combination of usability best practices, analytics and testing, and understanding the full life-cycle of the consumer, including search engine optimization and online marketing. The User Effect blog is focused on website usability and other issues that drive online sales.

About The Author

Dr. Peter J. Meyers (AKA "Dr. Pete") is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer. For the past 11 years, Dr. Pete has worked directly with business owners and executives to understand their goals, get to know their customers, and improve their online return on investment.

What Is Usability?

Usability is, simply put, the science of making technology work for people. Website usability is the art and science of building sites that are efficient, easy to use, meet visitor's expectations, and ultimately help people accomplish their goals. If you'd like to learn more, check out this short video: What Is Usability?

Why Does Usability Matter?

When the competition is only a click away, poor usability drives away customers and translates directly into lost revenue. One study found that up to 60% of website visitors abandon their shopping cart during the purchase process (MarketingSherpa.com, 2006). Strong usability lets people easily accomplish their goals, including finding product information, requesting a quote, or making a purchase. A recent, large-scale study directly assessed the ROI of usability and found that redesigning websites for usability improved key business performance indicators by an impressive 83% on average (Nielsen Norman Group, 2008).
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