About User Effect
User Effect is a consulting firm specializing in strategic usability for commercial websites. Put simply, we help businesses convert website visitors into buyers. We achieve results through a combination of usability best practices, analytics and testing, and understanding the full life-cycle of the consumer, including search engine optimization and online marketing. For more information about our strategic usability services, visit the Services page.
About The Blog
The User Effect blog is focused on issues in website usability and the user-driven web. Over the past decade, the internet has evolved rapidly, both changing the way we work and play, and in turn, being changed by all of us as we become active collaborators on the worldwide web. This "user effect" is at the heart of what we call Web 2.0, and the user-driven nature of the modern internet has made understanding the user experience more important than ever.
About The Author
Dr. Peter J. Meyers (AKA "Dr. Pete") is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer. He is fascinated by putting the right tools to work for people, whether it's technology or the human mind, and loves bringing what he's learned in the laboratory or the trenches down to earth for small businesses.
