Usability Articles, Tools & Resources
Usability Books & Articles
Free E-book: Converting The BelieversMarketing is about creating believers, and online marketing is no different. In the U.S. alone, companies spent over $21 Billion last year driving visitors to their websites and doing their best to turn doubters into believers. Unfortunately, many of those companies left those believers at the door. Learn how to turn believers into buyers by using a powerful combination of analytics, usability and testing.
Usability Book Recommendations
People often ask me if there are any books I'd recommend for getting started with usability. This page lists a handful of books on usabilty, testing and consumer psychology that I have read and personally recommend. Each of these books has provided real, lasting professional benefits.
Measuring Usabililty: The Basics
Usability is not a luxury. If your website drives revenue, no matter how big or small, you have a vested interest in turning motivated users into buyers, and that requires understanding the needs and expectations of those users. Fortunately, you don't need a big budget or a team of men in white coats wielding eye-tracking lasers to get a handle on your website's usability.
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Usability Tools
Split Test Calculator & Decision ToolIt's hard to do a proper split test without a little statistics to back you up. This split test calculator is geared towards usability testing and includes tools to help you not only determine if your test has a clear winner but to help you decide whether or not to continue testing if it doesn't.
Usability ROI & Pay-off Calculator
I'm often asked to justify the cost of a usability project. This calculator will help you determine the potential ROI of any given usability project, the profit gains at various improvement levels (5%, 10%, 25%, 50%), and the pay-off time based on those additional profits.