Strategic Web Usability

Website Usability Services

Your website is up and running, you've spent good money on online marketing, and the traffic is coming in, but the sales aren't. Sound familiar? User Effect will help you find out what happens to your customers once they step through the virtual door and work with you to convert those visitors into buyers. This isn't guesswork; we use a data-driven approach, including website analytics, usability best-practices, and structured website testing.

5-Point Website Clinic ($950)

Are you spending good money to build and market your website but not getting results? If you need help quickly and your budget is tight, consider our 5-Point Website Clinic. This comprehensive report identifies key issues that may be affecting your bottom line and steps you can take to fix them.

The 5-point clinic includes the following:

  1. Sales Goal Breakdown
  2. 25-Point Usability Checklist
  3. Usability Review
  4. Search Engine Review
  5. Immediate Action Plan

» Get more details about the 5-Point Website Clinic.

10-User Usability Testing Package ($890)

Do you think professional usability testing is out of your price-range? Get our 10-user usability testing package, which includes test set-up, online testing (with audio/video walkthroughs), post-test analysis and recommendations, all for under $900.

The Usability Testing Package includes the following:

  1. Pre-test Consulting
  2. Test Design & Set-up
  3. 10-User Remote Test
  4. Post-test Analysis
  5. Immediate Action Plan

» Get more details about the Usability Testing Package.

Online Sales Consulting

Strategic usability isn't an academic exercise - it's a practical, scientific approach to increasing online sales. User Effect will work with you directly to set up analytics and measurable goals, analyze paths by which customers reach your site, and identify cracks where potential buyers are falling through. After an initial analysis, we will recommend strategic site improvements and help you test those improvements using the latest multivariate methods and tools such as Google Website Optimizer. Our goal is simple: to create measurable improvements in your site's conversion rate and drive more online sales.

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