Strategic Website Usability

Lessons from 25.5 Hours of Twitter

lazy catAs many of you know, I recently finished a bit of an experiment called 24 Hours of Twitter. To make a long story short, I rang in 08-08-08 at midnight in every time zone, which required being on Twitter from 7:00am Thursday to 7:00am Friday (US Central Daylight). I started about 6:30am Thursday and also wanted to wish my friends in Chicago a happy 08:08:08am, so I ended up being online for about 25-1/2 hours.

Overall, it was a great experience (other than the realization that I'm getting too old for all-nighters), and I'd like to thank everyone who participated and provided moral support, including my lovely wife but not my cat (captured here on film at 3am "helping" me). After a weekend to reflect on the experience and an impromptu presentation on Twitter at SocialDevCamp Chicago Saturday, I'd like to share a few lessons I learned.

The World Really Is Flat

One of my fascinations with Twitter is that, whenever I'm online, someone in the world is around to talk to. As a blogger, I've had the opportunity to get to know usability specialists in the Netherlands and New Zealand, SEOs in the UK, Australia, and Russia, and many of my "neighbors" across the US, Canada and Central America. As the barriers of time and place start to dissolve, I think we're beginning to see just how arbitrary our borders and boundaries are.

It's Not All Flame Wars

I often get tired of the negative tone online, especially the occasionally vicious attacks against fellow bloggers. It's especially ridiculous when the topics are trivial; I have a PS2, Wii, iPhone and use Windows Vista, and I don't think any of them are worth killing each other over. Given that trend, I was pleasantly surprised by the support I got during this experiment: some people asked "Why?", which is a perfectly valid question, but other than that, everyone cheered me on, expressed genuine curiosity, and helped make sure I was still awake. It's good to remember that we can use the internet as a positive force.

Online Relationships Are Real

We're sometimes quick to point out the shallowness of online relationships, and as a psychologist, I definitely think that understanding the difference is important. On the other hand, over the past year I've begun to see an interesting shift: more and more of my online relationships are materializing in the "real" world. At PubCon last year (a search marketing conference), I was able to finally meet many people I had only known through blogs and forums. As I connect to those same people in other online media, like Twitter, each new venue becomes a networking touch-point. Recently, I've used Twitter to find out someone I knew online would be in town and meet them face-to-face, something I hope to do much more often. I suspect we've only seen the tip of the iceberg when it comes to how our online and offline relationships evolve.

Daylight Savings Is Stupid

Even growing up in farm country and being a fan of sunshine, I'm done with daylight savings time (DST). It's just too complicated, especially here in the Midwestern US, where half of Indiana is on DST and half isn't. Trying to figure out when midnight was in 24 time zones across the northern and southern hemispheres with multiple countries on DST finally was the last nail in the coffin for me. I also hate trying to remember when to set the clocks ahead and back, especially now that everything I own seems to have a clock in it. For the sake of our sanity, let's just pick one and be done with it.

Bob Brill

 · Tuesday, August 12
Pete: I appreciate you sharing your insights, including note: "each new venue becomes a networking touch-point." Regards, Bob

Mike Maddaloni - The Hot Iron

 · Tuesday, August 12
Hi Pete - Did you record any video from this? It would have been interesting to hear your thoughts at random times...!

mp/m

Dr. Pete

 · Tuesday, August 12
@Bob - Thanks; I'm really beginning to see how multiple channels of online communication can work together to strengthen relationships. It's interesting to experience that evolution.

@Mike - No, no video, unfortunately. You could've seen me watching Season 2 of The Tick on my laptop at 5:30am :)

Franklin

 · Tuesday, August 12
This sounds like it was a pretty interesting "experiment", Pete! If all-nighters are becoming difficult for you (and you want to stay up), I suggest trying 6 Hour Power.

Have you ever tried their energy shots? They provide long-lasting energy but don't end with the crash many other energy drinks have. They come in a variety of flavors, have no sugar, and are calorie free too. Check them out at http://www.6hrpower.com/

I work with them, so if you have any questions or would like more info just shoot me an e-mail. I'd love to hear your opinion of their energy shots!

Franklin Keane
Brand Ambassador
Franklin6hrpower@gmail.com

Tim Courtney

 · Wednesday, August 13
Pete -- I saw this coming up but didn't reference it with Friday, nor did I know that you had just pulled an all-nighter the day before SocialDevCamp! I second that online relationships are real, and that the world is flat. Knowing you pulled the all-nighter gives me that much more respect for the Twitter preso on Saturday.

Dr. Pete

 · Wednesday, August 13
@Tim - The funny thing is, I completely forgot to mention my 24-hour experiment during the Twitter presentation. I guess that's what happens when you give a talk with 15 minutes notice :)

Dana Lookadoo

 · Wednesday, August 13
Your analysis is spot on! Twitter and social networking makes the world stronger, and many invaluable relationships result. The payoff is much higher than closing a business deal.

Thanks for providing so much entertainment. Your sleeping cat gave me a good chuckle on 08.08.08! You did a great job. Now to write about Twitter Fatigue Syndrome? I was very thankful to not have to figure out time zones. It was fun to watch you welcome in countries and states.

So, I'm expecting you'll be repeating your 24 (25.5) Hours of Twitter on 09.09.09?

Dr. Pete

 · Wednesday, August 13
@Dana - Thanks... I really appreciated your moral support, both before and during the event. We'll see about 09-09-09. At the pace the web moves, it's too early to tell.

Pritam Barhate

 · Tuesday, August 19
Daylight Savings Is Stupid

Totally agreed. And my frustration comes from the efforts one needs to put while creating web applications meant to be used by people all over the world.

Casey

 · Tuesday, September 2
I like how you said you were able to connect to people all over the world. This is my favorite thing about the internet- the ability to connect and learn valuable information from people all over the world.

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