Strategic Web Usability

Splogs debabbled

I just realized the other day that I haven't done a good, old-fashioned "debabbled" entry in quite a while. Since the debabblog is finally starting to take off, and all things blog-related are fresh on my mind, I thought I'd talk about one of the internet's latest plagues: splogs.

No, "splog" isn't a sound effect for a Batman fight. If it were, though, the picture to the right is how I imagine it would look. Does this help you at all? Probably not, but it's Friday and that's the kind of thing that happens.

Splog is actually shorthand for "spam blog", and it's essentially a blog created to spam the search engines and trick them into pulling visitors its way. Some splogs are just pages full of spam content, usually keywords and links to trick search engines. Other splogs are what are known as "scrapers", which means that their authors (or a program written by them) go out to other blogs and "scrape" content off of them, building a blog out of other people's work. There's another word for this: it's called "stealing".

Fortunately, most blog audiences can tell stolen content from original content and tend to reward legitimate bloggers accordingly. Unfortunately, splogs contribute to what's becoming a huge amount of internet pollution; bad or copied content that ultimately just clogs up search engines and makes good content harder to find.

One final note: spam blogs shouldn't be confused with blog spam. Blog spam usually refers to spam content (most often advertisements and links) left on legitimate blogs, generally in the form of user comments.

CoachJason

 · Saturday, January 20
Wow.. interesting. I hadn't heard of splog before. Speaking of personal objectives and productivity, please visit my website www.distinctivecoaching.com. I help people that want to get more from their business, life, career.... SPLOGGER!!
HA! ;) Sorry, couldn't resist! Catch you later, Peter.
~CoachJason
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