Three Brands Become One
Following the relaunch of User Effect, I realized I needed to do a little housecleaning. When I first launched my own company in May 2006, I decided to maintain my professional blog on the corporate website. At the time, that was Tminus2 Consulting. Later, primarily for search marketing and branding reasons, I split the blog off into the debabblog.Eventually, between business cards, blog comments, online profiles (LinkedIn, Technorati, etc.), email signatures, and just about anything else you can put a URL or email address on, I realized I was pointing to the two sites almost at random and starting to suffer from an identity crisis. I actually drew a chart of it the other day, and it's no wonder I was confused.
So, I've officially decided to take the opportunity of the recent User Effect launch to replace not only my former blog but rename my company. All of my professional services will now be marketed under User Effect, and anyone visiting the debabblog or Tminus2 will find themselves here. My apologies for any confusion this may cause in the short-term.
