User Effect's First E-book!
First off, I have to apologize for the disappearing act recently. I've been hard at work on User Effect's first e-book, and I'm excited to announce that it's finally available as of today.The book is called: "Converting The Believers: How to Turn Website Visitors into Buyers" - it's a 30-page dive into analytics, usability, and testing, and how to use them together effectively to drive online sales. The book is aimed at a business audience who may not be familiar with these topics, especially site owners who are putting money into online marketing without seeing the results they'd like.
For more details, please visit our official e-book page. "Converting The Believers" is available for $19 for immediate download (PDF).
David LaFerney
· Monday, November 10Great job on this Pete. Every designer and e-businessman should read this and take it to heart.
Dr. Pete
· Monday, November 10Thanks, David - I appreciate the kind words. So far, it's been getting a very positive reception.
Lori
· Thursday, January 15I thought your book was fantastic - even after using website analytics for several years, I truly didn't understand the difference between a "page view", "visit", etc. and you explained it really clearly. Thank you!
Dr. Pete
· Thursday, January 15Thanks, Lori. I'm trying to get back to the basics a bit - there are always elements that we hear every day and then realize we don't really understand (myself frequently included).